Start by asking yourself these simple questions:

Where are we today?

Where do we want to be tomorrow?

How are we going to get there?

To help answer these questions, Starfish Consulting will produce a Sales & Marketing Strategy.

An effective business development strategy is one based on

• Identifying and understanding your customers and their needs
• Providing products and services which meet their needs profitably
• Having a plan to continually seek to improve and enhance your services to meet their changing needs
• Maximising all sales opportunities through account management and business development
• Creating point of Value which customers will pay for
• Proactively seeking new destinations and venues to suit each clients event profile.